Creative Ad campaign
We tried to present the context step by step. Through introduction of characters using posters that were shared over the social media and in prints. Armen Sarvar's photography and design skills were handy to create the images he wanted to pop out.
Armen shot the film portion of the storyline himself. Using a series of old canon lenses and with the help of the lowlight friendly new Sony technology the production of the film segments begun about three months before the show and Sevan Aslanian did a phenomenal editing of the footage so Arno Stephanian can prepare it for the final screening using his masterful sound design.